JAX Tyres & Auto employs more than 1,000 people. It serves more than 700,000 customers every year and provides them with the best tyre brands, advice, service and price.

JAX Tyres & Auto have a continuous focus on and dedication to Customer Experience. Striving for and achieving year on year growth through a customer-first growth strategy supported through a premium retailing proposition.

JAX Tyres & Auto has consistently demonstrated excellence in customer experience, receiving the 2020 CX Awards for CX Leader of the Year and Best CX Transformation. In 2022, JAX made history by becoming the first business to secure the Best CX Transformation award twice, showcasing a steadfast commitment to continual improvement in customer experience.

Continuing in 2023, JAX claimed the major award of CX of the Year - Medium to Large at the Retailer Awards, positioned against competitors from diverse retail sectors.